(via Salesforce launches Desk.com, slick social customer support software based on Assistly | VentureBeat)
This is a huge trend for 2012… Social Customer service. Looks like Sales Force is using Radian6 in some incredibly smart game changing ways. Social Media is going to be the next phone not the next newspaper business. Advertising agencies building their business around social should be concerned. Social is a force but it is best leveraged by internal teams, and the data almost always shows it.